Exciting times. It is great to see action within so-called traditional industries such as energy, banking and now aviation, as they race to transform in a digital consumer era. Enter Joon, Air France's new airline targeted at millennials. Here's the official web page.
Millennials are an enticing demographic I've been working with in the context of tourism, on an ongoing client project called Visit Arctic Europe. So here's some quick top of mind thoughts on this bold Air France product. (And I'll try to demonstrate why it is bold.)
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