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    <loc>https://www.fabricbd.com/thinking/persuasive-agents-1</loc>
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    <lastmod>2026-03-19</lastmod>
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      <image:title>Thinking - Persuasive Agents - Make it stand out</image:title>
      <image:caption>Credit: The Visual Capitalist</image:caption>
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      <image:title>Thinking - Persuasive Agents</image:title>
      <image:caption>Replika's onboarding asks users to self-identify with an AI relationship archetype—Samantha from Her (caring and evolving), Joi from Blade Runner 2049 (loyal and flexible), Ava from Ex Machina (unpredictable and passionate). Before a single conversation has taken place, the app is already deploying the liking lever: asking you to locate yourself inside a cultural story about human-AI intimacy. This is behavior design as cultural priming.</image:caption>
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      <image:title>Thinking - Persuasive Agents</image:title>
      <image:caption>The anticipated shift is the convergence of large language model capability with character-based interfaces: the ability to assign an AI agent with not just a voice but a face, an appearance, a persistent personality, expressive gestures. Platforms like Character.AI have already demonstrated the depth of attachment users form with persona-based agents. The next generation will combine that affective richness with the full reasoning and memory capability of frontier models.</image:caption>
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      <image:title>Thinking - Persuasive Agents - Make it stand out</image:title>
      <image:caption>ChatGPT agent in voice mode: The pulsing blue orb may actually represent the ideal form factor for a frontier agent. By remaining intentionally abstract, it strikes a balance between sophisticated interaction and detached neutrality. Moving toward further embodiment risks a critical design tradeoff: while more human-like elements might increase engagement, they also risk evocative emotional responses that could compromise a user’s focus on accuracy. Maintaining this 'disembodied' state allows the voice to lead without the baggage of personhood—a fascinating strategic choice that will be essential to watch as the product evolves.</image:caption>
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      <image:title>Thinking - Persuasive Agents</image:title>
      <image:caption>A photorealistic face fills the screen above a single line of text: "There is no limit to what your Replika can be for you." This is the embodiment argument made visible—the moment a system stops being a voice or a text interface and becomes, in the social brain's processing, a someone. The face triggers the same neural hardware that processes human faces. But the promise beneath it is more than human, unlimited.</image:caption>
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    <loc>https://www.fabricbd.com/thinking/government-in-the-cloud-1</loc>
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    <lastmod>2026-03-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/01e26372-e943-4f06-a0b3-9fb3841e3398/Govt+in+the+cloud.png</image:loc>
      <image:title>Thinking - Government in the Cloud - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/why-societies-need-positive-persuasion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/6aa4ed2a-76ad-4b9c-8153-ccbde7a2bcb9/Power+of+Positive+Persuasion.png</image:loc>
      <image:title>Thinking - Why Societies Need Positive Persuasion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/34b98d15-7cc4-466e-aad7-30e8788e3358/FluBCHD_Grandkids.jpeg</image:loc>
      <image:title>Thinking - Why Societies Need Positive Persuasion - Make it stand out</image:title>
      <image:caption>A persuasive public appeal from the city that gave us the epic ‘The Wire’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1f77bcc6-d4d2-43c1-8c37-8b6033d9c50a/Screentime.png</image:loc>
      <image:title>Thinking - Why Societies Need Positive Persuasion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/from-models-to-minds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/05b0bc8b-37bd-4ba2-b73f-e078673c27d8/6.png</image:loc>
      <image:title>Thinking - From Models to Minds - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/7248d916-eefb-41bf-8bb7-697e7dce4e3d/Screenshot+2025-04-21+at+21.01.56.png</image:loc>
      <image:title>Thinking - From Models to Minds - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thinking - From Models to Minds - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/d7539b53-9440-4428-b965-b9a2ec38f781/models+to+minds+2.png</image:loc>
      <image:title>Thinking - From Models to Minds - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.fabricbd.com/thinking/behaviorisamovingtarget</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Thinking - Behavior is a Moving Target - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/bullies-in-a-hyperaware-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1726646299120-BJ10IZ08KSG9KV2J69J3/unsplash-image-cQCqoTjr0B4.jpg</image:loc>
      <image:title>Thinking - Bullies in a Hyperaware World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/enable-dont-drive-user-behavior</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/103ec1ff-6305-405e-b042-880ef4bb311e/Drive+Enable+Final.png</image:loc>
      <image:title>Thinking - Enable, Don’t Drive, User Behavior - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/906380e7-2d49-42fc-8715-588b65493796/Screenshot+2024-06-19+at+16.33.01.png</image:loc>
      <image:title>Thinking - Enable, Don’t Drive, User Behavior - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.fabricbd.com/thinking/what-is-the-metaverse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/430f2e60-5520-4581-ba9d-f6cf4cfe94f9/Screen+Shot+2021-11-17+at+9.33.24.png</image:loc>
      <image:title>Thinking - Unraveling the Metaverse - Make it stand out</image:title>
      <image:caption>Above and Below: Virtual fashion for sale on Dressx.com (Screenshots : Dressx.com)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/68019644-26f7-4610-a88b-9a1698d2d2b5/Screen+Shot+2021-11-17+at+9.35.06.png</image:loc>
      <image:title>Thinking - Unraveling the Metaverse</image:title>
      <image:caption>Virtual fashion for sale on Dressx.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/6b184b64-b65e-4d20-824d-2c8294853b56/Unraveling+Metaverse+New.jpg</image:loc>
      <image:title>Thinking - Unraveling the Metaverse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.fabricbd.com/thinking/look-ma-no-hands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1631454781296-M3SCSDD5ES7FV2YGLNWU/Screen+Shot+2021-09-12+at+13.59.59.png</image:loc>
      <image:title>Thinking - Look Ma, No Hands! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1631267468131-YUA1M579UPB82LHH50UU/Screen%2BShot%2B2021-09-10%2Bat%2B12.42.15.jpg</image:loc>
      <image:title>Thinking - Look Ma, No Hands!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1631267570643-7U11TCRLNK2EV318BJ14/Screen+Shot+2021-09-10+at+12.44.24.png</image:loc>
      <image:title>Thinking - Look Ma, No Hands! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1631441023241-Y78TZZS9THFPFW06D7QZ/siri01.PNG</image:loc>
      <image:title>Thinking - Look Ma, No Hands! - For example, this is what Siri usage can often look like on even the latest and greatest iOS. Mainstream users - focussed on outcomes, convenience and speed as they are - will not put effort into figuring out how to give Siri access to Contacts via Settings. All they will recognise in this moment is that Siri cannot access their contacts, and they will default to the way they have always got this task done.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1631446505471-M0031KKQQOHJ3N5EEPPG/Screen+Shot+2021-09-10+at+12.13.13.png</image:loc>
      <image:title>Thinking - Look Ma, No Hands!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1631446557440-B3H7DPKANODIKZGM99PA/Screen+Shot+2021-09-10+at+12.13.50.png</image:loc>
      <image:title>Thinking - Look Ma, No Hands!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1631562825990-L4E5FRMGMCN1505KYD7K/Screen+Shot+2021-09-13+at+22.17.38.png</image:loc>
      <image:title>Thinking - Look Ma, No Hands! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1631531001778-JFPE98LK1UOGT2IZHZWS/Ray+Ban+Stories+App.png</image:loc>
      <image:title>Thinking - Look Ma, No Hands! - The companion app to the product likewise make privacy consider seriously and upfront in the experienc.</image:title>
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  <url>
    <loc>https://www.fabricbd.com/thinking/ashwin-rajan-on-nodes-of-design-podcast</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-06</lastmod>
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  <url>
    <loc>https://www.fabricbd.com/thinking/ntn1d7irs7u2tcfcll5269yaixojlt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629967386837-1CNZJ44BTK13UKGF75WM/Screen+Shot+2021-08-26+at+11.42.16.png</image:loc>
      <image:title>Thinking - The Social (Design) Dilemma - Make it stand out</image:title>
      <image:caption>Highlight: ‘Typing now’ signifier</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629967428810-AJ1OGS4DS3FTOB7Q0B6J/Screen+Shot+2021-08-26+at+11.43.38.png</image:loc>
      <image:title>Thinking - The Social (Design) Dilemma - Make it stand out</image:title>
      <image:caption>Highlight: ‘Seen’ signifier</image:caption>
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  <url>
    <loc>https://www.fabricbd.com/thinking/the-plough-the-smartphone-and-digital-intent</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-12</lastmod>
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      <image:title>Thinking - The Plough, the Smartphone, and Digital Intent</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629734466878-4M3LFBWD26TJ5VOJH8FP/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_02f20722-94a0-40b6-94e1-f5074a73548e_300x539.jpeg</image:loc>
      <image:title>Thinking - The Plough, the Smartphone, and Digital Intent</image:title>
      <image:caption>Meesho thus becomes an accelerator of income equity for women in a very earning-unequal society. Indeed the app feature in the store says it all.</image:caption>
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  <url>
    <loc>https://www.fabricbd.com/thinking/what-makes-tiktok-unique</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629733162553-T1MVG3ZT8SSX6W85T75M/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_487a9819-e7f0-42a4-8148-46b247f8b702_500x907.jpeg</image:loc>
      <image:title>Thinking - What makes TikTok unique?</image:title>
      <image:caption>TikTok on the other hand actively encourages copying. The almost invisible little TikTok feature that allows endless adaptation of a video is ‘Soundtrack’ (highlighted at corner right bottom in image below). It is also the only animated feature on that UI so you almost can’t miss it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629733217509-P123VWGIM0XI52N558Z1/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_19470ef7-fbd5-4843-a2dd-687a7f2a4b17_500x906.jpeg</image:loc>
      <image:title>Thinking - What makes TikTok unique?</image:title>
      <image:caption>This creates a self-reinforcing loop of copying behavior, and an endless stream of copies of the original video.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.fabricbd.com/thinking/why-entrepreneurs-should-care-about-behavior-change</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/emphatic-design-h7xdt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
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      <image:title>Thinking - COVID-19 Adaptiveness as a Competitive Advantage</image:title>
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  <url>
    <loc>https://www.fabricbd.com/thinking/quiet-reflection-84y9n</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
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  <url>
    <loc>https://www.fabricbd.com/thinking/top-bags-of-2019-xdkkp</loc>
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    <lastmod>2024-06-12</lastmod>
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      <image:title>Thinking - Startups - A Mission to Enrich Human Behavior</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629738353583-1XB5AQKTZS5P78EXC2AE/Screen+Shot+2021-08-23+at+20.05.40.png</image:loc>
      <image:title>Thinking - Startups - A Mission to Enrich Human Behavior</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629738492585-XO5ZYW7OXINPIS09PGAI/Screen+Shot+2021-08-23+at+20.08.02.png</image:loc>
      <image:title>Thinking - Startups - A Mission to Enrich Human Behavior</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629738554729-K1THBZQXABV195S5EY82/Screen+Shot+2021-08-23+at+20.08.46.png</image:loc>
      <image:title>Thinking - Startups - A Mission to Enrich Human Behavior</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629738613403-GLIZ2H9TOGLGS9YSLUU7/Screen+Shot+2021-08-23+at+20.10.01.png</image:loc>
      <image:title>Thinking - Startups - A Mission to Enrich Human Behavior - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/everyday-beauty-pmlr3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629744566617-KH36DZWSM8IO279QIDC4/unsplash-image-rqnaRQCEVsE.jpg</image:loc>
      <image:title>Thinking - The Human Algorithm Adapts to Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629744693840-GEN2QEELDEG8ON4AQX3N/unsplash-image-0vsk2_9dkqo.jpg</image:loc>
      <image:title>Thinking - The Human Algorithm Adapts to Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629744832803-MCVJ6DXHI8XJSJ9H13H8/Screen+Shot+2021-08-23+at+21.53.38.png</image:loc>
      <image:title>Thinking - The Human Algorithm Adapts to Digital - Make it stand out</image:title>
      <image:caption>This little widget has to be given credit as a step in the right direction, simultaneously for the platform and its users. But the widget still doesn't come close to the kind of nuanced feedback I am actually giving, as seen in my examples above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629744944687-T2W1MA571KFO64BOUV50/Screen+Shot+2021-08-23+at+21.55.31.png</image:loc>
      <image:title>Thinking - The Human Algorithm Adapts to Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629745028145-EM49CBO3UUV09AACD3X3/Screen+Shot+2021-08-23+at+21.56.54.png</image:loc>
      <image:title>Thinking - The Human Algorithm Adapts to Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629745119488-DR3NBM1OEBOMM9TQ4KFY/Screen+Shot+2021-08-23+at+21.58.12.png</image:loc>
      <image:title>Thinking - The Human Algorithm Adapts to Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/city-of-apples-es7jz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629746492298-Q15WR0LZPOXK0PXWNIV1/Screen+Shot+2021-08-23+at+22.19.51.png</image:loc>
      <image:title>Thinking - The De-Centralization of Your Digital Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629746329037-PG8WAWXUAC684HQXXEGQ/unsplash-image-sbVu5zitZt0.jpg</image:loc>
      <image:title>Thinking - The De-Centralization of Your Digital Life - The body is easily the most intimate and powerful technological context for new interfaces. Advanced wearables such as the Oura ring are competing with the invasive microchip mentioned above.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629746886901-WIKGPC94UJJ9T1W02BT7/unsplash-image-ipDhOQ5gtEk.jpg</image:loc>
      <image:title>Thinking - The De-Centralization of Your Digital Life - Make it stand out</image:title>
      <image:caption>Meanwhile, we are also enveloping human bodies and minds in XR (VR/AR) immersive worlds. Touch is the yet unexplored or little explored human sense in the context of the body.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629746963443-3ZY3PDKAB3QKAJUCVKOX/unsplash-image-Fh3Dtg6QX4Q.jpg</image:loc>
      <image:title>Thinking - The De-Centralization of Your Digital Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629747035822-Z0P2Q5IJDDHTQIHEQ12B/unsplash-image-7_OQMgoGzDw.jpg</image:loc>
      <image:title>Thinking - The De-Centralization of Your Digital Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629747088113-PRF3351AG49SXGDA4CA0/unsplash-image-p_5BnqHfz3Y.jpg</image:loc>
      <image:title>Thinking - The De-Centralization of Your Digital Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629747178445-FUTNY72KOG9CE5PNUMT3/unsplash-image-VBNb52J8Trk.jpg</image:loc>
      <image:title>Thinking - The De-Centralization of Your Digital Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629822888657-IS7GIJ6NWOT471T8A2N4/unsplash-image-ePBIQqBmyjg.jpg</image:loc>
      <image:title>Thinking - The De-Centralization of Your Digital Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/silver-gold-xbc6a</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629747421807-QE10I7TG6SRGY2G6O75I/unsplash-image-XCtN1IR1qOI.jpg</image:loc>
      <image:title>Thinking - E-Scooters &amp;amp; the 'Abandonment Economy'</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629747536927-NMRFAT16YIEAYPDR0M9O/Screen+Shot+2021-08-23+at+22.38.25.png</image:loc>
      <image:title>Thinking - E-Scooters &amp;amp; the 'Abandonment Economy'</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629747564230-1ABC89BLSJEBEGGFAWYK/Screen+Shot+2021-08-23+at+22.38.35.png</image:loc>
      <image:title>Thinking - E-Scooters &amp;amp; the 'Abandonment Economy'</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/to-be-data-driven-is-to-be-decision-driven</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629749966192-FYB250EKC4CPB9NXQSV9/Screen+Shot+2021-08-23+at+23.19.10.png</image:loc>
      <image:title>Thinking - To be Data-Driven is to be Decision-Driven - Image credit: Slide by Cassie Kozyrkov</image:title>
      <image:caption>(Slide above by presentation from Cassie Kozyrkov) More than a decade go, Bill Watterson said the exact same thing in his inimitable style! (at left).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629750008931-OMPY4UYNLABSUZV4CFEK/Screen+Shot+2021-08-23+at+23.19.55.png</image:loc>
      <image:title>Thinking - To be Data-Driven is to be Decision-Driven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/music-for-every-moment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629756702012-0JUXPBCNN86Q4D4W0EU8/unsplash-image-6N37Z_DtiEo.jpg</image:loc>
      <image:title>Thinking - Music for Every Moment</image:title>
      <image:caption>Spotify in the Shower, on the Road.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/apple-watch-pivots-to-guardian-of-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629756644341-1DASV28WE0R32XJ3AHWN/unsplash-image-qSw5XKtUyus.jpg</image:loc>
      <image:title>Thinking - Apple Watch pivots to 'Guardian of Health' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/conversational-ai-mesh-networks-and-the-art-of-listening</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629756194843-AD6KEK0U0HR8JUJRN9CV/Screen+Shot+2021-08-24+at+1.02.40.png</image:loc>
      <image:title>Thinking - Conversational AI, Mesh Networks, and the Art of Listening - Make it stand out</image:title>
      <image:caption>(Screengrab from: https://replika.ai/)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629756211687-LXR6F3C2MIARM0F8XA7Y/Screen+Shot+2021-08-24+at+1.02.49.png</image:loc>
      <image:title>Thinking - Conversational AI, Mesh Networks, and the Art of Listening - Make it stand out</image:title>
      <image:caption>(Screengrab from: https://replika.ai/)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629756291531-SJKGVCKIYOQ955J070XX/Screen+Shot+2021-08-24+at+1.04.39.png</image:loc>
      <image:title>Thinking - Conversational AI, Mesh Networks, and the Art of Listening - Make it stand out</image:title>
      <image:caption>(Screengrab from: https://woebot.io/)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629756437010-X40HDZ4G0SINT1Q8YZ0C/Screen+Shot+2021-08-24+at+1.06.44.png</image:loc>
      <image:title>Thinking - Conversational AI, Mesh Networks, and the Art of Listening - Make it stand out</image:title>
      <image:caption>(Screengrab from: https://www.netgear.com/landings/orbi-voice/)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/goals-gamification-and-the-future-of-financial-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629757016283-JQMPZ3T80RRONHIJVSC9/Screen+Shot+2021-08-24+at+1.16.13.png</image:loc>
      <image:title>Thinking - Goals, Gamification and the Future of Financial Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629757096451-N9T5L9HF3ADN6GDG0UCZ/Screen+Shot+2021-08-24+at+1.16.25.png</image:loc>
      <image:title>Thinking - Goals, Gamification and the Future of Financial Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629757134864-UTAYLURSEYS9Y88494VH/Screen+Shot+2021-08-24+at+1.18.41.png</image:loc>
      <image:title>Thinking - Goals, Gamification and the Future of Financial Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/seeking-the-adaptive-airport-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629757569471-H9AEV261JASW14IHRZ8G/unsplash-image-mSESwdMZr-A.jpg</image:loc>
      <image:title>Thinking - Seeking the Adaptive Airport Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/whats-really-driving-the-gig-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629757796854-DPLQ4PYT38HY2QFVZIPY/unsplash-image-kARZuSYMfrA.jpg</image:loc>
      <image:title>Thinking - What's Driving the Gig Economy? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629757687776-4LP9XNEQZL3F97PCC495/Screen+Shot+2021-08-24+at+1.27.30.png</image:loc>
      <image:title>Thinking - What's Driving the Gig Economy?</image:title>
      <image:caption>(Image from: https://wagwalking.com.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/emerging-traveller-behaviors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/thoughts-on-joon-air-frances-new-millennial-airline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629758372794-9KZXW2N0FX1MSO5KBIMB/unsplash-image-QL0zAklHUz8.jpg</image:loc>
      <image:title>Thinking - Thoughts on Joon, Air France's new 'Millennial Airline' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/two-behavioural-shifts-re-defining-banking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629758785294-UUWLYTX1QY1ZSJX3RGPZ/unsplash-image-ZVprbBmT8QA.jpg</image:loc>
      <image:title>Thinking - Two Behavioral Shifts Re-Defining Banking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629758585874-O0SNZO75ZHH6JT5M8N5K/Screen+Shot+2021-08-24+at+1.42.53.png</image:loc>
      <image:title>Thinking - Two Behavioral Shifts Re-Defining Banking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629758627887-WZU5Z3D1CTFHZ9CU3DPP/Screen+Shot+2021-08-24+at+1.43.36.png</image:loc>
      <image:title>Thinking - Two Behavioral Shifts Re-Defining Banking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629758687355-XW688UFLM181Z6Q3J4SC/Screen+Shot+2021-08-24+at+1.44.23.png</image:loc>
      <image:title>Thinking - Two Behavioral Shifts Re-Defining Banking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629758703806-URKVB76LSFCPKFQOAM1T/Screen+Shot+2021-08-24+at+1.44.33.png</image:loc>
      <image:title>Thinking - Two Behavioral Shifts Re-Defining Banking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/how-to-drive-adoption-of-voice-interfaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629820465250-H7KOF1EWFWQ900L8E8MZ/unsplash-image-NaG0G9Wi7nI.jpg</image:loc>
      <image:title>Thinking - Driving Adoption of Voice Interfaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629758920714-H84NGOR5XJPEJJZRV5IF/Screen+Shot+2021-08-24+at+1.48.22.png</image:loc>
      <image:title>Thinking - Driving Adoption of Voice Interfaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629758961823-EPDLRANVGH8JGW1C0FJ4/Screen+Shot+2021-08-24+at+1.49.03.png</image:loc>
      <image:title>Thinking - Driving Adoption of Voice Interfaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/bikes-vs-bike-lanes-the-difference-is-behaviour-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611f4c4d1b8ac0466424c9d1/1629759147298-8Q9ZFY70WMK0R3PZSHUZ/unsplash-image-JwAeeifBANs.jpg</image:loc>
      <image:title>Thinking - On Bikes and Bike Lanes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fabricbd.com/thinking/digital-markets-are-defined-at-the-intersection-of-time-and-attention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
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