Behavior Design Fundamentals
An unconventional course to help you break into
an emerging discipline.
Learn
Strong theoretical dimension introduces the learner to dozens of dominant principles, heuristics, thinkers, frameworks, models, & papers defining the field.
Practice
All theory is paired with various kinds of practical exercises and work, in collaborative as well as individual learning modes.
Collaborate
An opportunity to meet and cross-pollinate with peer practitioners across roles and industries. You will thereafter join our alumni network for continued collaboration with our growing community.
The application of behavioral science across domains of business and society is fast becoming the next competitive advantage for global digital professionals. If you intend to be participate in this space, key questions for you are:
Will you be able to comprehend and break into this new landscape in time?
Will you master the fundamentals required to define - and defend - your point of view, strategy and tactics for driving user, customer and stakeholder behavior?
Will you be able to leverage the science and applications of behavioral thinking to grow into lead roles in the digital industry?
Critically, will you be able to do all this keeping fairness and ethics at the core of your methods, approaches and practice?
This 12-week course is the only one you will need to grasp the fundamentals required to start your Behavior Design practitioner journey.
This course connects key theoretical areas with their practical applications in leading industry contexts - for a direct impact on your career in the coming decade and beyond.
Designed for Professionals Working In
Product / UX / Interaction / Experience / Service Design
User Research & Insight
Product Management
Startups / Growth / VC
Innovation / Digital Transformation / Platforms
Speculative Design / Futures Thinking
Gaming / AR+VR / Creative Production
Human Capital & Culture / Change
Marketing / PR
CSR / Sustainability / Policy
City / Urban Planning & Design
FORMAT: Online Instructor-Led Cohort Course
DURATION: 12 Weeks
TIME PER WEEK: 2 Hours (Virtual Class) + 1.5 Hours (Self-Paced Homework)
INCLUDES: Quizzes + Assignments + Final Behavior Design Project
CERTIFICATE on course completion from Fabric Academy
Class Vidoes
Here are a few full class videos from the pilot course batch.
Class 01. Introduction and Course Overview
Class 03. Cognitive Dissonance & Biases
Class 05. Motivation
Students say …
"Super inspiring and hands-on course that integrates all aspects of Behavior Design knowledge!"
— Iris Huang, Marketing at LEGO Group
LinkedIn
“A solid foundation for understanding how to influence smarter changes in my work, and in my private life! Highly recommended!"
— Filip Gielda, Head of Digital at Visit Greenland
LinkedIn
“A foundation for holistic thinking about human framing and making any behavior change happen.”
— Ines Vaittinen, PM at ENoLL (European Network of Living Labs / LinkedIn
“A timely and inspirational deep dive into the science of human behavior and decision making, and it’s practical applications."
Request Course Deck
For the Behavior Design Fundamentals course, Fabric assembles handpicked cohorts of professionals based on their professional affinity and collaboration potential.
Fill in this form to request a course deck with curriculum, upcoming cohort dates & pricing.