People
In the age of AI, product teams are getting smaller. We work best with customers who embrace this shift—those who prefer small, cross-functional pods that plug directly into their team on a fractional basis, over traditional agency contracts with rigid statements of work.
Fabric's expert pods blend behavioral and social sciences, design, marketing, experimentation, technology, and entrepreneurship. We tap into our global collective of practitioners and researchers to assemble teams customized to each project.
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Ashwin Rajan
Founder & Principal, Head Behavior Design
Ashwin leads the the behavior design practice at Fabric. His background includes a 22 year career at firms such as Fjord and Deloitte.
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Amulya Rajan
Advisor: Cognitive Development & Ageing
With over a decade of experience in dementia, stroke, rehabilitation and counselling, Amulya leverages her expertise in Fabric's technology applications for elders. -
Chris Marsh
Designer: Experimentation
With a blended background in conversion optimisation and user research, Chris brings experimentation, analytics, data analysis skills to our pool. -
Lynda Joy Gerry (PhD)
Collaborator: Augmented Social Cognition
Lynda is a compassion and empathy researcher investigating empathic skills enhancement facilitated by emerging media technologies like virtual and augmented reality. -
Katie Kindinger
Designer: Behavior Design
Katie is has a background in UX and Service Design, has led projects in health and wellness for startups and global corporations, and is also a alumni of Fabric Academy.
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Tom Engstrom
Designer: Behavior Design
Tom is a senior designer with behavior design, UX, service design, front end development and illustration experience under his belt. Tom was also an entrepreneur, and trained at Fabric Academy .