Ethics

Our Guiding Principle in Designing for Behavior Change

What it IS NOT

Behavior Design IS NOT about the manipulation of people against their own will, knowledge or consent - for profit, power or other ends desirable only by the manipulating party.

What it IS

Behavior Design IS about enabling agency and progress for people - over their own choices, well being and life outcomes - in ways that they can consent to, be aware of, experience, and enjoy!

Ethics Thinking that Inspires Us

How Better Tech Could Protect Us | Tristan Harris

Design thinker Tristan Harris offers thoughtful new ideas for technology that creates more meaningful interaction. He asks: "What does the future of technology look like when you're designing for the deepest human values?"

Fighting bias in algorithms |
Joy Buolamwini

MIT grad student Joy Buolamwini is on a mission to fight bias in machine learning, a phenomenon she calls the "coded gaze." An eye-opening talk about the need for accountability in coding as algorithms take over more and more aspects of our lives.

Program or Be Programmed |
Douglas Rushkoff 

The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? Douglass Rushkoff speaks at Google in Mountain View and provides Ten Commands for a Digital Age.

Bring Back Human-Centered |
Kim Goodwin

In this keynote at IxDA’s ILA 2018, Kim Goodwin talks about how designers can keep human-centered values at the center of our practice, even if it`s not fashionable to call it human-centered design anymore?

Exposing data bias in a world designed for men - Caroline explores the unintended, damaging and often dangerous consequences of such bias.

Invisible Women |
Caroline Criado Perez

Fabric is especially focussed on challenges in areas like bias, ethical and diversity arising from algorithms that modify human behavior and decision-making.