The Ethical Distinction
Our Guiding Principle for Designing for Behavior Change
What it IS NOT
Behavior Design IS NOT about the manipulation of people against their own will, knowledge or consent - for profit, power or other ends desirable only by the manipulating party.
What it IS
Behavior Design IS about enabling agency and progress for people - over their own choices, well being and life outcomes - in ways that they can consent to, be aware of, experience, and enjoy!
Ethics Thinking that Inspires Us
How Better Tech Could Protect Us | Tristan Harris
Design thinker Tristan Harris offers thoughtful new ideas for technology that creates more meaningful interaction. He asks: "What does the future of technology look like when you're designing for the deepest human values?"
Destroying Surveillance Capitalism | Cory Doctorow
The time is ripe to reexamine the power wielded by the giants of surveillance capitalism. How did corporations like Facebook, Google, and Amazon amass such power? How do we build a more open Web? What are the critics missing?
Fighting bias in algorithms | Joy Buolamwini
MIT grad student Joy Buolamwini is on a mission to fight bias in machine learning, a phenomenon she calls the "coded gaze." An eye-opening talk about the need for accountability in coding as algorithms take over more and more aspects of our lives.
Automating Inequality | Virginia Eubanks
SUNY professor and author Virginia Eubanks on how government and corporations are erasing social services through unequal digital practices.
Program or Be Programmed | Douglas Rushkoff
The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? Douglass Rushkoff speaks at Google in Mountain View and provides Ten Commands for a Digital Age.
Bring Back Human-Centered | Kim Goodwin
In this keynote at IxDA’s ILA 2018, Kim Goodwin talks about how designers can keep human-centered values at the center of our practice, even if it`s not fashionable to call it human-centered design anymore?
Fabric is especially focussed on bias, ethical and diversity challenges arising from algorithms that modify or drive human behavior and decision-making.
Invisible Women | Caroline Criado Perez
Exposing data bias in a world designed for men - Caroline explores the unintended, damaging and often dangerous consequences of such bias.