Unlock behavior to build meaningful products
Fabric is a Behavior Design studio
Successful digital adoption effectively changes what users do. Yet most product teams don’t build with a clear behavioral compass. Behavioral science offers a ton of tools, but it works only when applied through a structured, iterative practice.
That’s where Fabric comes in. We’re an execution-focussed research & design studio that embeds directly within product teams, to weave behavioral science into the heart of digital experiences. We help uncover critical gaps between product design and user behavior, craft targeted interventions to bridge those gaps, and unlock new opportunities to create meaning and monetisation.
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Focus Areas
Our input spans behavioral outcome briefs, product teardowns & audits, solutioning brainstorms & workshops, continuous product development advisory, and hands-on product development with your team. Our work usually intersects three areas.
We’ve worked with
Thinking
Leading innovators like our work
"Remarkable behavioral expertise. Great value!"
Sara Eklund
Director CX Strategy EMEA,
Oracle
"Completely aligns with the kind of design we do."
Siddharth Muthyala
Experience Lead,
LEGO Ventures
"WOW in capital letters. With three underlines!"
Otso Koski
Head of Design,
SOK Group