Unlock behavior to build meaningful products
Fabric is a Behavior Design studio
Successful digital adoption changes what users do—and behavior change requires behavioral science. Fabric works hands-on with product teams to embed behavioral science into digital experiences. We find and close gaps between technology and user behavior to unlock opportunities for meaning and monetisation.
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Focus areas
Our input spans behavioral outcome briefs, product teardowns & audits, solutioning brainstorms & workshops, continuous product development advisory, and hands-on product development with your team. Our work usually intersects three areas.
AI & Agentic Behavior
Product & Growth Design
Behavior Design Upskilling
We’ve worked with
Corporate
Microsoft
Oracle
Dr. Reddy’s / Studio 5B
SOK Group Finland
WSP
Elisa
Reima
Government / Non-Profit
Icelandic Tourist Board
City of Helsinki
Sita, the Finnish Innovation Fund
VTT
Visit Finland
Fondia
Helsinki XR Center
Startup / Incubator
Jobilla
The Shortcut, Helsinki
Thinking
Featured
Leading innovators like our work
"Remarkable behavioral expertise. Great value!"
Sara Eklund
Director CX Strategy EMEA,
Oracle
"Completely aligns with the kind of design we do."
"WOW in capital letters. With three underlines!"
Otso Koski
Head of Design,
SOK Group