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FABRIC

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    • About
    • Academy
    • Perspectives
    • People

    FABRIC

    • About
    • Academy
    • Perspectives
    • People
    • …  
      • About
      • Academy
      • Perspectives
      • People
      • About
      • Academy
      • Perspectives
      • People
        • Our Specialists

          We take a multi-disciplinary approach, cross-pollinating between expertise areas to match custom project needs.

          Ashwin Rajan

          Founder, Head Behavior Design

          (India)

          Leader of the behavior design practice at Fabric.
          Background: private, public and non-profit sectors in a twenty year career at firms such as Fjord and Deloitte. Education: studied Psychology and Sociology in India, then attended Copenhagen Institute of Interaction Design (CIID) Pilot Year.

          Twitter: @asystemone

          Ashwin on LinkedIn

          Suzanne Hut

          Cognitive Psychology

          (The Netherlands)

          Brings knowledge on cognitive research methods and the role of language in shaping interactions to Fabric's behavioral toolkit.
          Education: PhD. in Psychology at the Cognitive Brain Research Unit at University of Helsinki, Finland
          Suzanne on LinkedIn

          Chris Marsh

          Experiment Design

          (UK)

          Brings experimentation, analytics, data analysis, user research methods.
          Background: blended background at the nexus of conversion optimisation and user research. At Fresh Egg UK, Chris drove product optimisation strategies & campaigns, helping clients generate millions in new revenue, with engagement uplifts in the double figures.

          Chris on Linkedin.

          Amulya Rajan

          Cognitive Development

          & Ageing (India)

          Brings her understanding of behavioral ageing to Fabric's technology applications for seniors.
          Background: over a decade of experience in dementia, stroke, rehabilitation and counselling. Participated in the Tata Longitudinal Study of Cognitive Ageing at one of Asia's leading clinics, the Memory Clinic at NIMS Hospital and ARDSI Hyderabad.

          Amulya on LinkedIn.

          Daniel Leggat

          VR / XR Experience Design

          (South Africa)

          Brings his love of technology and problem solving to interactive experiences specialising in XR (Augmented, Mixed and Virtual Reality).
          Background: founder and CTO of Alter - Experience Ideas and has an education in Industrial design and 3D Design. Some clients: SYK, MML, Mirum, Sweco, Stereoscape, Nokia, Barrows Retail

          Daniel on LinkedIn.

          Lynda Joy Gerry

          Augmented Social Cognition

          (United States)

          Combines cognitive neuroscience and psychology in research and interactive media projects.
          Background: visiting researcher with the Berlin School of Mind and Brain, the Empathic Computing Laboratory at University of South Australia, the Enactive Virtuality Lab at Tallinn University, and Research Fellow with BeAnotherLab.

          Education: PhD in Neuroscience & Technology from Aalborg University.

          Lynda on LinkedIn.

          Iris Huang

          Behavior Design

          (Taiwan)

          Her experience working within start-ups in business development and passion for human behavior make her a behavior design asset.

          Background: design thinking and customer experience management, gamification, learning, service design and product design.
          Eduction: currently pursuing a Business Administration degree at the National Taiwan University.
          Iris on LinkedIn.

          Malin Gustavsson

          Diversity, Inclusion

          & Gender (Finland)

          Background: founder of Ekvalita, specialises in new approaches and methods for creating equality and non-discrimination organisations of all shapes and kinds. She has served on a wide range of projects for public and private customers in the Nordics and EU.

          Education: MD in Gender Equality and Diversity, MA, B.SOC.SC.

          Malin on LinkedIn

          Shirah Foy

          Entrepreneurial Psychology

          (United States)

          Background: politics, PR, finance, and research. Interdisciplinary social scientist who draws from psychology, social psychology, cultural anthropology, philosophy & management to comprehend cultural perception and action in business & entrepreneurial settings. Worked and lived in 60+ countries.
          Education: Postdoctoral Researcher in Entrepreneurship + Culture + Identity at EPFL Switzerland.

          Shirah on LinkedIn.

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        Icons: Creative Stall at thenounproject.com.

         

        Contact Fabric

        ashwin@fabricbd.com

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        The use of this website is subject to the following terms of use:
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        GDPR compliance statement
        Fabric respects and complies with the EU General Data Protection Regulations (GDPR).
        
        Some of the key ways we comply with these regulations are:
        
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        We explain what you’re consenting to clearly and without ‘legalese’, and ask that you explicitly consent to contact from us.
        
        Breach Notification
        In the event of a breach we will notify affected users within 72 hours of first having become aware of the breach.
        
        Right to Access
        Users can request confirmation as to whether or not personal data concerning them is being processed, where and for what purpose. Further, we shall provide a copy of the personal data, free of charge, in an electronic format.
        
        Right to be Forgotten
        Once we have compared your (the subjects') rights to "the public interest in the availability of the data", we may delete your personal data where you have requested this.
        
        Data Portability
        We allow you to receive the personal data concerning you, which we will provide in a 'commonly used and machine readable format' and you have the right to transmit that data to another ‘controller’.
        
        Privacy by Design
        We implement appropriate technical and organisational measures, in an effective way, in order to meet the requirements of this Regulation and protect the rights of data subjects'. We hold and process only the data absolutely necessary for the completion of our duties (data minimisation), as well as limiting the access to personal data to those needing to act out the processing.
        
        
        Privacy policy
        Section 1 - What do we do with your information?
        If you choose to fill in a contact form on our website, we will store that information for 6 months and only use it for the purpose of contacting you in relation to that enquiry.
        
        When you browse our site, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
        
        Email marketing: With your explicit permission, we may send you emails about our products and other updates.
        
        Section 2 - Consent
        How do you get my consent?
        
        When you provide us with personal information we ask you to explicitly consent to our collecting it and using it for that specific reason only.
        
        If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
        
        How do I withdraw my consent?
        
        Section 3 - Disclosure
        We may disclose your personal information if we are required by law to do so.
        
        Section 4 - Data Storage
        Your data is stored through Fabrics Software’s data storage and databases. We store your data on a secure server behind a firewall.
        
        Section 5 - Third-party services & links
        In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
        
        When you click on links on our site, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
        
        Section 6 - Security
        To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
        
        If you provide us with your personal information, the information is encrypted using secure socket layer technology (SSL) and stored with industry-standard encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we implement generally accepted industry standards.
        
        Section 7 - Cookies
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        Section 8 - Changes to this privacy policy
        We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
        
        Fabric Consulting, Helsinki.
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