Case: Analytics
Helping a pioneering business intelligence startup jumpstart its mid-market foray
Facing a similar challenge?
The Challenge
Reimagining an enterprise pioneer in terms of software-as-a-service for mid-market segments
This Nordic cross-platform b2c user analytics innovator had won key customers within the enterprise segment in the US, including within FAANG companies. Based on this experience it sensed a massive mid-market opportunity within related verticals, and wanted to reinvent its core product in the software-as-a-service (SaaS) mould.
Approach
Working directly with the CEO and key stakeholders, our team facilitated a complete product rethink aimed at delivering a seamless SaaS model to resonate with new user bases and market segments. We led a series of workshops that included the leadership, sales and product team. This collaborative approach ensured that multiple key perspectives were integrated into building for the key behaviors within the main user journeys of the SaaS product.
Via the project, the leadership and product team analysis reached greater alignment and a clearer strategy to tackle the challenge around a shared vision for the mid-market offering. A deeper understanding of the competitive landscape in which the SaaS product would participate was gained, and concrete information architecture patterns and behavioral flows in the product were conceptualised.
