Team

Fabric is a practice that cross-pollinates between the behavioral & social sciences, design, marketing, experimentation, technology & entrepreneurship. We access our global collective of practitioners & researchers to assemble teams customised to projects.

  • Ashwin Rajan

    Founder & Principal, Head Behavior Design

    Ashwin leads the the behavior design practice at Fabric. His background includes a 22 year career at firms such as Fjord and Deloitte.

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  • Suzanne Hut (PhD)

    Advisor: Cognitive Psychology

    Suzanne beings her competencies on cognitive research methods and the role of language in shaping interactions to Fabric's behavioral toolkit.

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  • Amulya Rajan

    Advisor: Cognitive Development & Ageing

    With over a decade of experience in dementia, stroke, rehabilitation and counselling, Amulya leverages her expertise in Fabric's technology applications for elders.

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  • Chris Marsh

    Designer: Experimentation

    With a blended background in conversion optimisation and user research, Chris brings experimentation, analytics, data analysis skills to our pool.

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  • Malin Gustavsson

    Advisor: Diversity, Equity & Inclusion

    Malin brings a wealth of experience implementing DEI initiatives in multiple sectors, from business and public organisations to NGOs and activists.

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  • Lynda Joy Gerry (PhD)

    Advisor: Augmented Social Cognition

    Lynda is a compassion and empathy researcher investigating empathic skills enhancement facilitated by emerging media technologies like virtual and augmented reality.

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  • Katie Kindinger

    Designer: Behavior Design

    Katie is has a background in UX and Service Design, has led projects in health and wellness for startups and global corporations, and is also a alumni of Fabric Academy.

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  • Tom Engstrom

    Designer: Behavior Design

    Tom is a senior designer with behavior design, UX, service design, front end development and illustration experience under his belt. Tom was also an entrepreneur, and trained at Fabric Academy .

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  • Shiray Foy (DSc)

    Advisor: Entrepreneurship x Culture x Identity

    Shirah’s interdisciplinary social science work draws from psychology, social psychology, cultural anthropology, philosophy & management.

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