Behavior Design for the digital era
Leverage behavioral science to build winning products
Successful digital adoption is ultimately about behavior change.
But most product teams don’t design with specific behavior outcomes in mind. And while behavioral science offers powerful tools, it takes more than surface-level interest—it requires a structured, iterative approach that drives meaningful change for both users and the business.
That’s where Fabric comes in.
We’re a research and design consultancy focussed on execution. We work within product teams to embed behavioral science into the heart of digital experiences. We help uncover critical gaps between product design and user behavior, craft targeted interventions to bridge those gaps, and unlock new levers for sustainable adoption, growth and monetisation.
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Focus Areas
Our input spans behavioral outcome briefs, product teardowns & audits, solutioning brainstorms & workshops, continuous product development advisory, and hands-on product development with your team. Our work usually intersects the following areas.
AI & Agentic Behavior
Product Design & Growth
Behavioral Upskilling
We’ve worked with
Thinking
Leading innovators like our work
"Remarkable behavioral expertise. Great value!"
Sara Eklund
Director CX Strategy EMEA,
Oracle
"Completely aligns with the kind of design we do."
Siddharth Muthyala
Experience Lead,
LEGO Ventures
"WOW in capital letters. With three underlines!"
Otso Koski
Head of Design,
SOK Group