Case: Human Capital
Helping a high growth talent acquisition provider shape critical user behaviors
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The Challenge
Finding engagement strategies to realise a differentiated product vision
A high-growth European talent management provider needed to find and execute strategies and paths to increasing user responsiveness within its product, deepening adoption of its differentiated service model within enterprises - to eventual contribute to consolidating its diverse customer base. Further, the customer aspired to accomplish this by layering on new product-led growth (PLG) strategies and initiatives on top of its core sales-led GTM motion.
Approach
Fabric took on a fully-embedded, hands-on product management approach serving as a key interface between management and product teams, while also bringing in additional expertise from our network in response to specific engagement optimisation challenges within the product. We facilitated the alignment of key internal stakeholders on product strategy to target parts of the product where new behavioral patterns and habit formation would have high impact on adoption, while building out a more diversified product roadmap that solved for the companies slated must-win battles.
Outcomes
The engagement resulted in several significant outcomes, including the development of a new product north star metric that clarified the product strategy and future product direction. Working with sales to understand key customer needs, multiple value enhancing aspects were added to the product, including its first external integrations and first gen-AI feature, which correlated with spikes in customer retention in following quarters.
Fabric also led knowledge-sharing within the product teams on behavior-design principles and methods, resulting in behavior change nudges being applied into the product within key moments to guide user behavior towards desired product outcomes.
